RCAS - a Content-Based Ad system
Posted by Tsert.Com
The RCAS
system is a real-time
content-enabled
ad system which allows the tailoring of
advertising messages based on time, location, frequency, and content
being accessed (patent
pending).
RCAS - a Realtime Content-Enabled Ad system
Posted by Tsert.Com
ThinkTank
The RCAS
system is developed on top of a content-engine based on type disambiguation.
It is a real-time system which tracks every query made to a
web/internet accessible page.
The content features are optional in the RCAS
system.
The origin of every query is tracked to
gauge the frequency of each query, based on keywords used and content
requested. The information associated with each query, which is used by
RCAS,
is taken from the web server, which may or not be a content-enabled
one. If the web server does not provide content information; then, RCAS generates its own, based on the set of keywords
provided.
RCAS requires that a given page be specified as the medium
for the delivery of advertising messages. The page that has been
tagged, as the medium
for ad delivery, may always be displayed before the user is re-directed to
their desired page. An image covering the whole page is used by RCAS; and client sponsored links
are added to the page. The image used is based
on
the content requested in the query, and is
provided by the client or RCAS.
The frequency and time-of-day, for display
of advertising messages, are evaluated based on the information
extracted from the queries to the web-server. The price payed by
clients for the display of their ads is evaluated on the client's time-of-day, keyword, query origin, and
content based requests. The time-of-day, the
origin of the queries, and the query load on the web server are criteria used to
add or substract, from a baseline price for the display of ads.
An adjunct to this patent
is
the use of a web-accessible front-page
as the medium for the delivery of advertising messages by RCAS.
The front-page
is
always displayed, before the user is
re-directed to
their desired page. Each
client get their ads displayed on the front-page based on number of
times the front-page is accessed, how frequent
accesses are made, how often content offered by the client is
requested, and the price payed for the placement of ads.
The RCAS system is similar to the advertising system used for
television commercials.
Patent
Pending
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